Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

SRAM launches a range of new products in the form of shorter crank arms, aero TT brake levers and some updated hardware ...

When it comes to bicycle technology, Sram is a brand that has gained the trust of a wide range of cyclists all over the world. Its products have always been about performance, and its top-range ...

SRAM is the leading manufacturer of state-of-the-art bicycle components in the US. In 2017 it enjoyed strong growth while its competition was flat. CEO Stan Day told Business Insider that SRAM's ...

SRAM will go 11-speed with new SRAM Red 22 and Force 22 road groupsets, with hydraulic rim and hydraulic disc brakes as options for the top-end group. For those wanting to add hydraulic brakes to an ...

Will the resurgence in urban cycling ever be matched by a rise in bike-friendly offices? Recently architecture and design firm Perkins+Will completed what might be the ultimate office for bike lovers ...

All products featured on WIRED are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Not even remotely ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SRAM’s 2011 X9 and X0 components are bookended by their already unveiled X7 and XX 10-speed ...

John Nedeau rides his bike to work when he can. He has a good bike. He’s a good rider. He works for a company called SRAM. Its global headquarters on Chicago’s North Side is a long way from his home ...

SRAM’s 2011 X9 and X0 components are bookended by their already unveiled X7 and XX 10-speed components, so naturally you’ve assumed they will also be 10-speed. You’re right, they will be. All four ...