SERP Insight is a powerful SEO analytics platform designed to help you monitor search engine results pages (SERPs), track ...

Over half of Google searches now end without a click. Although “zero-click” results have been around for a while, they’ve become even more prevalent with the rise of AI Overviews and other SERP ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search recently knows all too well, things aren’t what they used to be. Gone are ...

Many saw desktop impressions drop around Sept. 10. A working theory is that past spikes were inflated by bots loading 100-result pages. Google hasn’t commented yet. Google appears to have disabled the ...

Google’s AI Mode and AI Overview aren’t separate strategies but thresholds of the same system, reshaping how enterprise visibility and measurement must be managed. Where is search going to develop? Is ...

Google has filed a lawsuit to protect its search results, targeting a firm called SerpApi that has turned Google’s 10 blue links into a business. According to Google, SerpApi ignores established law ...