The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands since August.

1. Retail media networks expand beyond incrementality to support full-funnel advertising: As retail media networks improve ...

JB Hi-Fi is launching a retail media network across its 207 Australian stores, partnering with Retail Mediaworks for the ...

Stores are rapidly evolving into full-fledged media channels, as retailers double down on retail media network (RMN) ...

Retail media has become a quarter of Bayer’s media spend, but Ryan Verklin says inconsistent measurement, bloated complexity ...

Cyndi Loza, senior editor at PG’s sister brand Path to Purchase Institute, sits down with Progressive Grocer Today to unpack ...

Is WHSmith's gamble a wise one? Will broader in-store retail show growth moving forward?

Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech stacks needed to support on-site sponsored search and display and unlocking ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...

The local outlook for retail media growth looks positive, but many challenges lie ahead for businesses without solid data ...

DLF’s CMO, Amrith Gopinath, gives information on rethinking mall advertising with immersive experiences, targeted campaigns, ...

JB Hi-Fi has launched a retail media network designed to help brands reach premium consumer electronics audiences.