This is where a small, unassuming piece of technology is making a massive impact: Bluetooth beacon. While the term might sound highly technical, these devices are quietly becoming the invisible ...

Bluetooth refers to the technology in cellphones, earbuds, laptops and other smaller electronic devices that enables them to connect to networks. This same technology is used in Bluetooth beacons, ...

Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...

So Google has started an initiative that angles to make your devices provide you with information that’s more relevant based on your current location. Although GPS is nice and all, the search giant ...

Industry analyst IHS predicts that Bluetooth connectivity on all mobile-phone types will reach 96% by 2018. They will ultimately become the enabling hub, connecting an increasing range of consumer ...

Bluetooth beacons have only been around for a few years, but the draw is incredible. With Bluetooth beacons, your phone is location aware, even with location services are turned off. They’re seen in ...

Bluetooth beacons enable proximity-based contextual awareness, but implementing beacons on a product can present some interesting design and development challenges. First, there is no official ...

Bluetooth beacons — small transmitters that retailers can use to broadcast offers to shoppers' mobile phones — have always lived at the periphery of the payments world. But that may be changing very ...

2015 will be the year of the beacon, as companies of all sorts begin deploying these Bluetooth nodes that (at a mininum) tell a smartphone precisely where it is so that an app can act on the specific ...