The Coca-Cola Company is partnering with Universal Music Group (UMG) to launch real thing records. (rtr), a new record label dedicated to uplifting burgeoning artistry from around the world, and ...

*The Coca-Cola Company is furthering its love of music to align with Universal Music Group for the launch of a new record label, real thing records. The “genre-agnostic” label’s focus will center on ...

Coca-Cola launched real thing records. with UMG to spotlight global talent including Hip-Hop artists and deepen its cultural footprint. Coca-Cola entered the music business with a bold move Wednesday ...

For decades, The Coca-Cola Company has played a defining role at the crossroads of music, culture, and sport—creating soundtracks that capture the emotion of the world’s biggest moments and unite fans ...