There are two main approaches to decision making in business. The rational approach based on logic and analysis is favored by many business schools. In practice, most decisions are made using an ...

Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

If you’ve ever felt your emotions strongly triggered while trying to make an important decision, you know how powerful they can be, often clouding our judgment and leading us to choices that mismatch ...

Charles Darwin studied apes in the zoo to observe their behaviour and emotions. His book, The Expression of the Emotions in Man and Animals, published in 1872, explores the mental abilities that ...