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In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

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The name on every beauty girlie’s lips: Rare. Amid a sea of other celeb makeup brands, Selena Gomez’s is one of the standouts, delivering hit after viral hit. One such launch that has remained in the ...

Bills owner made call to fire coach in locker room after loss With the penny going away, what should you do with the ones in your coin jar? Venezuelans sent by the US to harsh Salvadoran mega-prison ...

In five short years, Rare Beauty has established itself as a brand capable of releasing beauty products that become instant classics, from its Silky Touch Highlighter to the Tinted Lip Oil. Yes, Rare ...