In the always-on world of social media, a single corporate misstep can quickly escalate into a full-blown public relations crisis. Preventing long-term brand damage, however, starts before issues ever ...

For entrepreneurs, public relations crises can hit at any time. Here’s how to batten down the hatches, prepare for the worst and navigate your business to calmer waters. Strategic content creation and ...

Large or small, every business encounters the unexpected. Learn six ways to implement the principles of crisis management.

When a corporate crisis strikes, executives need a strategy for discussing the matter with employees, customers, and the public. But unless information about a crisis is shared in a careful, planned, ...

The Marriott-Sonder fallout led to travel chaos for its customers and eroded trust in the Marriott brand. The meltdown was a lesson in how not to handle a crisis, PR experts said. The companies did ...

As we have just passed the halfway point of 2017, we can already learn some valuable lessons in Crisis Communications from the top public relations crises so far this year… in reverse order.

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Cracker Barrel's rebrand failure highlights consumers' deep emotional ...