Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

The reflections from my students, combined with recent research on prosocial behavior during the COVID-19 pandemic, provide evidence of helping behaviors during this challenging time, and also ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...