(Ad) In the U.S., there's increased interest in marijuana, especially in recent decades. Reports have it that up to 49% of adults in the U.S. have tried cannabis at least once. One of the obvious ...

PR pro, president of Dalton Agency's Nashville office, author of “The Joy of Propaganda: The How and Why of Public Relations and Marketing.” Today, consumers demand that companies not only offer ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart from ...

In a previous column I wrote about why sonic branding, or associating brands with sounds, has grown in importance. As I’ve continued to study the benefits of associating brands with sounds, I am ...

While the term ‘holistic marketing’ is far from new, it may need some interpretation for fledgling marketers. In simplistic terms, holistic marketing refers to an organic and seamless approach that ...

In the ever-evolving landscape of digital marketing, brands are constantly seeking innovative ways to engage their audience and stand out from the competition. One emerging trend that has gained ...