The Media Rating Council on Wednesday released its final version of its standards on Outcomes Measurement and Data Quality. The document is the end result of a project led by MRC that included a ...

In my last post, I wrote about why it’s important for nonprofits to measure outcomes rather than activities. I was excited to see that the post sparked a discussion, but I also noticed that folks were ...

It’s time for a wholesale replacement of our system for measuring health care quality and putting quality information to use. The current retrospective, transactional system for measuring and ...

One of the most important areas of ad measurement today is assessing the impact of a campaign on business outcomes. The need to understand with accuracy and consistency whether an ad campaign has ...