Personalized offers, bonus rewards and access to menu items and events, like the 2026 Major League Soccer All-Star Game, could boost engagement.
El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, announced it is testing five new menu innovations across approximately 60 restaurants, including locations ...
Related: El Pollo Loco has upgraded its Loco Rewards program. The fast-casual chain wants to offer members more experiences ...
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