Personalized offers, bonus rewards and access to menu items and events, like the 2026 Major League Soccer All-Star Game, could boost engagement.

Related: El Pollo Loco has upgraded its Loco Rewards program. The fast-casual chain wants to offer members more experiences ...

El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, announced it is testing five new menu innovations across approximately 60 restaurants, including locations ...

Q4 2025 Management View CEO Elizabeth Williams highlighted "strong fourth quarter results that cap off a transformative second year" and noted "positive quarter of same-store sales growth, including ...