The latest craze in the fitness world—from gym culture, to nutrition planning, to recovery protocols— is hyper-personalized optimization. But is there really a benefit to at-home microbiome tests that ...

Personalization in marketing has evolved far beyond simply inserting a customer’s name into an email. As consumers grow increasingly tech-savvy and expectations for seamless, personalized digital and ...

“Early personalization is often discussed as an enhancement rather than as a structural element of launch design,” said Emily ...

Personalization has always been one of the clearest bridges between marketing and emotion. Different things spark emotion for different people, depending on who we are and how we experience the ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Hyper-personalization is ushering in a new era of customer intimacy with experiences that are uniquely tailored for each individual customer. Whether through individualized messaging, curated product ...

Ask any marketer and they will tell you that they’ve seen a significant shift in recent years. The era of broad, one-size-fits-all campaigns has quickly given way to a more nuanced, targeted and ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple demographic segmentation has evolved into sophisticated, AI-powered ...

AI represents the greatest cognitive offloading in the history of humanity. We once offloaded memory to writing, arithmetic to calculators and navigation to GPS. Now we are beginning to offload ...