AI company Perplexity is stepping away from advertising over concerns that it will erode user trust, despite moves by rivals to introduce ads as an alternative money-making strategy. Perplexity was ...

Perplexity, a San Francisco-based AI startup, emphasizes subscriptions and business sales, diverging from OpenAI's ad-centric approach.

“A user needs to believe this is the best possible answer, to keep using the product and be willing to pay for it,” an unnamed Perplexity executive said at a media roundtable, per the Financial Times.

Perplexity is halting its advertising efforts, warning that ads accompanying chatbot responses could undermine user trust in the product.

AI start-up Perplexity has abandoned advertising over fears that it will erode user trust, despite rivals pushing ahead with introducing ads as they seek strategies to make money from the technology.

The company quietly phased out sponsored content late last year, ending an experiment that began in 2024 when labeled promotions occasionally appeared beneath chatbot responses. On ...

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Airtel has discontinued the free Perplexity Pro offer for new activations, with existing users retaining access for the ...

Learn how Perplexity AI helps students and teachers with research. Covers academic focus mode, Deep Research, Spaces, citation accuracy, pricing, and classroom tips.

AI is here to stay. In fact, it's even making its way into our browsers. While some popular browsers have opted to gradually plug in AI features over time — like Google Chrome with Gemini — others, ...