PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing budget and burning it. One significant ...

Microsoft Performance Max rolled out in all markets on Thursday. Similar to Google’s ad platform by the same name, Microsoft’s version brings together all its ad services into one platform where ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...

Google said Thursday that it plans to integrate Gemini generative artificial intelligence (GAI) models into Performance Max, an advertising platform that allows advertisers to access all the company's ...

Google is pushing advertisers to use a tool called Performance Max that uses AI to place ads. Some advertisers are planning on reducing spend on PMax because they can't control where ads appear. These ...

We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer. On Thursday, Google announced a suite of updates to PMax that expand its generative AI creative ...