PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across Google’s inventory. However, with its “black box” nature, optimizing PMax can feel ...

Google announced in beta on Wednesday that channel-level reporting is coming to its Performance Max advertising platform supported by artificial intelligence (AI). The move will enable advertisers to ...

Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...