Forget Warner Bros, the real war zone between Netflix and Paramount this weekend is live spectacle sports. Originally locked in for tonight from Taiwan, the Ted Sarandos and Greg Peters-run streamer’s Skyscraper Live was already set to steal some of the thunder of the UFC’s much-promoted debut on Paramount+.

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer live,

You can watch Zuffa Boxing events live on Paramount+, with both the prelims and main card available to stream in one place. The best part: Zuffa Boxing events do not require a pay-per-view purchase — you just need an active Paramount+ subscription.

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events. The effort will kick off with UFC's Paramount+ debut on January 24.

From live sports to Yellowstone spinoffs to reality shows like Survivor and Big Brother, Paramount Plus has almost anything a television fan could ask for. But how much is Paramount Plus? Well, it’s one of the cheaper streaming services on the market and it includes way more for its price.

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit’s Pro Cheer League, the world’s first professional competitive cheer league. The Pro Cheer League will launch in ...

The Paramount Plus Essential and Premium plans each went up $1. The ad-supported Essential version increased to $9, and the ad-free Premium version rose to $14. The option to prepay for a year of streaming now costs $90 for Essential and $140 for Premium, up from $60 per year for Essential and $120 per year for Premium.

UFC CEO Dana White and the UFC 324 title fight winners are expected to attend the post-fight press conference.