The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years since the Media Rating Council released its standard for digital audio ...

There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

Pandora owns a few points of differentiation when using sequential messaging. Owning listening data for tens of millions of monthly listeners, and a listening history going back nearly 11 years, gives ...

From paidContent.org: As Pandora’s audience begins to mirror that of radio listeners at large, the company will likely run additional audio ads, Pandora CEO Joe Kennedy said at the econSM Conference ...

OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the largest music streaming service in the U.S., announced today that it has built a premium marketplace that will allow advertisers to purchase its ...

It was probably inevitable that Pandora would begin rolling out interstitial audio advertisements for its free customized Internet radio streams. And it was equally inevitable that the service would ...