If your company is involved in digital marketing to bring attention to a product or service and has used the Internet and social media websites to do so, you are most likely familiar with PPC ...

Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...

In 2025, managing paid search isn’t just about adjusting bids or split testing ad copy. It’s about navigating a complex, data-rich environment where performance depends heavily on the supporting tools ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, ...

Learn how Adalysis can streamline your ad testing workflow. Disclosure: I have no affiliation with Adalysis and have not been paid for this review. One of the longest lasting ideas I had stored in my ...

While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

When my partner and I started our PPC agency we had the goal of being as lean as possible. We sat down and ruthlessly wrote out a list of our must-have PPC management tools. We were dead set on being ...

The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

Paid advertisements have long been a staple of the marketing industry. Advancements in technology showed us how to organize content so that potential customers could more easily find our offerings on ...

Pay-per-click (PPC) advertising has emerged in the economic recession as a method to cut expenses and attract potential consumers searching the Web for deals to save money. The trend has prompted a ...