A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

The PPC model prizes volume over attention, yet some publishers are now moving to measure time spent looking at ads rather than views. Could we see a move towards alternative models for search ...

In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and what's in store for the industry. It’s hard to believe it’s only been a year since ChatGPT ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

The pay-per-click (PPC) model marketers have come to rely on in paid search ads has moved into social media and other forms of advertising. The model began migrating to other media early last year.

Pay-per-click (PPC) is a common pricing model used to pay for ads on the Web and is open to the possibility for click fraud, where clicks are not from a legitimate user. Identifying click fraud is ...