Following the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention rates rise significantly; and e-Commerce average order size is now 20% larger ...

Get Smart Content, a website segmentation and targeting platform, launched a Smart Content application for the Oracle Marketing AppCloud designed to enhance personalization across ads, website visits ...

With many organizations struggling to find enough candidates to fill vacancies, the HCM product news at the opening of the Oracle CloudWorld conference today is focusing on recruitment. A new add-on ...

Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile marketing campaigns. This shores up the personalization capabilities of ...