Native advertising remains a buzzworthy ad type in the mobile industry, but is it yielding results? Like all ad types, testing and optimization are key components of performance, but are often a ...
This is a sponsored column by Erik Duindam, CTO of Playable Platform. You can meeet the company at Pocket Gamer Connects Helsinki 2019 at Booth B12 Playable ads have gained significant traction ...
In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...
Kum Bay Yah, Muh Lord. Kum Bay Yah. Congrats to the IAB on their lunch and learn event, “An Out of the Box Lunch with AdMeld, PubMatic, The Rubicon Project and YieldBuild,” in NYC last Thursday. It ...
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