So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

This fruity optical illusion tells viewers if their eyes are in denial. Japanese psychologist Akiyoshi Kitaoka went viral on Twitter in 2018 after posting a photo featuring a medley of strawberries ...

Kate Bacon has a bachelor’s degree in integrative physiology. The science whiz shared that the color cyan is rarely seen because most screens can’t display it. One way to see true cyan is to use the ...

How optical illusions work has been long-debated among scientists and philosophers, who wonder whether these illusions stem from neural processing in the eye or involve higher-level cognitive ...

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Your brain is lying to you right now. Not maliciously, and not because something’s wrong with it. It’s doing exactly what evolution designed it to do, making split-second decisions about the world ...

I had a pair of red sunglasses back when colored lenses were cool (or at least back when I thought they were). But I couldn’t wear them when driving because they make traffic lights look broken. The ...

A new video from [Make Anything] shows off a nice combo that has a real visual impact: ambiguous shapes that look different depending on what angle they are viewed at, combined with an unusual ...