Food companies have been using mascots to promote breakfast cereal for more than a century. Ever since Quaker Oats introduced its rather boring Quaker man with his old-fashioned hat and puffy collar ...
Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales. The Ferrero Group said ...