Humor is always a sure shot way to grab someone’s attention, and brands who know this can easily make an ordinary campaign go ...

Last night, TikTok hosted the TikTok Ad Awards 2025 at KAFD Conference Center, in Riyadh, bringing together brands, agencies, and creators from across the METAP region including UAE, Saudi Arabia and ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

“A jack of all trades is a master of none – but oftentimes better than a master of one.” It’s a favorite saying among LinkedIn posters and business bloggers, who often tout this longer version of the ...