Mobile-owning consumers in the UK, Germany and France prefer receiving promotions through SMS as opposed to other mobile web, new research published by the Direct Marketing Association (DMA) has found ...

The need for mobile-only promotions ? an important strategy for marketers just a year ago ? is waning as smartphone use during the shopping journey grows and the focus shifts to bringing the best of ...

Market researcher Gartner Inc. recently confirmed that one in five U.S. consumers are open to receiving promotions on their phones. The survey was based on 2,000 consumers in the United States. For us ...