It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s smartphone app ...

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

Childhood summer memories are sweet, among them chasing after a Mister Softee ice cream truck rolling down your street. But you don’t have to chase anymore. There’s an app for it. The South ...