Millennials may have pioneered avocado toast and skinny jeans, but Gen Z isn’t impressed. For the younger generation, millennials have started to resemble the Boomers they once rebelled ...

Pringles is running a Super Bowl ad targeted at Gen-Z that is simultaneoulsy designed to build excitement around the brand ...

Add Yahoo as a preferred source to see more of our stories on Google. Millennials paved the way for many cultural shifts, but Gen Z is here to question a few of their quirks. The generational ...

Within the indifferent irony, destructive memes and satirical tweets lies an authoritative psychological method of comfort ...

This story is jointly published as part of the Utah College Media Collaborative, a cross-campus project bringing together emerging journalists from Salt Lake Community College, Southern Utah ...

Millennials are reasserting themselves against online criticism in what has been dubbed a "millennial-sance." Online, it became cool to hate millennials: whether it be their long pauses before ...

Every generation has their pop-culture gods. For the Boomers, it was rock stars like Mick Jagger and John Lennon. For Gen X, it was pop stars like Madonna and Michael Jackson. For Millennials, it is ...