Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
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Don't expect a "Blood Meridian" TV show anytime soon

Cormac McCarthy's view of TV feels a bit outdated, but to be fair, he was nearly ninety when he passed away in 2023, and he'd ...