At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Marketing creates an avenue of exchange between you and your customers. Sometimes that exchange prompts an immediate sale, and at other times it builds awareness of the brand for when future purchases ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they ...

For those of you who work for a technology firm, particularly you Marketing types, you will no doubt want to hold an “Analyst Day” to wow, dazzle and impress some influential types - like IT Research ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

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