Men are embracing beauty culture—many of them just refuse to call it that

Just weeks after the premiere of popular gay hockey romance series "Heated Rivalry," star Hudson Williams' extensive skincare ...

Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize

Men’s makeup is shedding stigma as TikTok and Gen Z drives growth, retailers rethink displays and brands chase one of beauty’s last untapped markets.
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Ten Minute Morning Routine: A Simple, Fixed Plan to Get Ready Fast

Makeup for a 10-minute routine should stay basic. Use a BB cream or compact to even skin. Add kajal or eyeliner to define ...