For two hours on Wednesday, with a second two-hour session set for Thursday, the 12-year-old Coalition for Innovative Media Measurement (CIMM) took to Zoom and conducted the first of its two virtual ...

Media companies created a JIC to standardize and certify cross-platform audience measurement. While ad agencies have been invited to join, companies posting user generated content such as YouTube and ...

Largest U.S. permissioned purchase panel enables advertisers to effectively measure lower-funnel sales outcomes in real-time tied to premium OLV and streaming video ad buys Video has historically been ...

While comScore’s Video Metrix had been limited to desktop and PC, on Monday the company unveiled an update that will allow the video measurement tool to account for mobile, tablet and over-the-top ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by David Wiesenfeld, lead strategist, media and entertainment at TransUnion. We’re in a ...

Advertisers considering new ways to measure video audiences may finally be getting a yardstick that can actually do the job. For years, individual TV companies have been testing a number of would-be ...

Advertising measurement platform VideoAmp says it now offers a second-by-second measurement tool for TV-video marketers. The measurement tool combines data from smart TV ACR (automated content ...

Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

On average, fewer than half of advertisers are satisfied with available measurement options for most media — and they are least satisfied with digital video, linear TV and digital audio, according to ...