The issues around the quality of medical care have become a subject of increasing complexity, confusion, and public interest. As managed care has rapidly emerged as the preferred delivery and ...

Using information technology to measure business performance involves IT systems gathering data and analyzing it. Business performance management systems allow managers to examine details about ...

CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...

Publicis doubles down on predictive measurement with the acquisition of AdgeAI Combined power of Adge’s proprietary measurement solutions and Publicis' end-to-end AI production platform, removes the ...

Performance management is an integral part of the workplace as it provides a platform for supervisors and managers to measure employee performance and determine whether employees are meeting the ...

Comscore has announced a partnership with Roku that will see Roku integrated into Comscore's cross-platform measurement solution Comscore Campaign Ratings(CCR). The partnership with Roku will allow ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio analytics and research platform, today announced an array of enhancements to its Creative Measurement solution. The ...

Pharma advertisers can now connect social media campaign performance to real-world patient outcomes for the first time ...

In the technology industry, competition remains fierce for talent. As companies struggle to usher in top talent, some turn to outsourced tech firms and independent contractors to get work completed.

CHICAGO--(BUSINESS WIRE)--Today NielsenIQ is launching Omnisales, which provides a total view—across online, in-store, and curbside pick-up—of sales and share in a single, trusted, deduplicated number ...

Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house ad tech, is making its attention measurement solution ...