In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

The market and sales sectors undergo transformation due to artificial intelligence (AI) together with machine learning (ML) and generative AI (GEN AI) which advance marketing approaches from old ...

When in the pursuit of growth, businesses need effective sales strategies to ensure they don't stagnate in the ever-evolving marketplace. Account-based selling has emerged as a successful approach, ...

They also have B2B-specific training and a personal account feature to save your favorite stuff. Improve your writing for ...

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can ...

Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...