Content marketing is a strategic marketing approach – a focused and deliberate process. It involves creating and distributing valuable, relevant, consistent content to attract and retain a clearly ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT publicly available, search behaviors by consumers have gradually shifted. People are no longer relying on just ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources.

Marketing’s biggest challenge today isn’t a lack of data — it’s too much of it. Campaigns, channels and customer interactions ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Organizations face increasing pressure to execute ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). We all know the look. It comes from an executive team that wants results immediately, and you haven’t even finished ...

The fintech industry continues to grow rapidly, outpacing many other sectors. For fintech companies, it is not just the product or story driving growth, but also how a company tells its story, which ...

SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. But search is still a ...

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...

Nekter Juice Bar announced a dynamic dual-executive approach that aligns its marketing and technology strategies to propel the company into its next phase of growth with plans to double its footprint ...

After 25 years of marketing its senior care referral service largely through search engine marketing, A Place for Mom has pivoted to AI-driven tools, social media, videos, thought leadership and ...