If you want to stay visible, there’s one thing you need to do: Make it easy. The easier it is to create, launch and measure ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

In marketing, it's a fair bet that advertising will follow anywhere people congregate. It doesn't matter what medium, demographic, or message you're talking about. If a large group is centered on one ...

DoubleVerify has become the leading software platform for digital media measurement and analytics, thanks in large part to recent partnerships with the pre-eminent social media platforms and streaming ...

Ads are everywhere these days. And not all from the bunch are necessarily great. From unskippable ads on YouTube to, well, a ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.