Hip-hop beat-makers are usually unseen. Not all sample-based producers are as reclusive as the torch-bearing loop artist Madlib, but even the most prominent among them are part of the backdrop. After ...

The cereal brand’s new campaign turns decades of rap shout outs into a full blown creative movement with jewelry collabs, street art and a reminder that sometimes culture finds you first. For years, ...

Hip-hop at it's core is lyrics on a beat, with both being vital for the final product. Throughout the genre's history, there have been some truly incredible beats that turned producers into stars, and ...

Trip-hop is a style that’s highly dependent on its laid back feel and this is often achieved using slowed down sampled loops and breaks. Building your track from loops is definitely a valid approach, ...