I’m fiercely interested in logos. I used to design them for a living, in a former professional life, and I have thoughts about them that I’ll happily share with any poor bastard unfortunate enough to ...

Bryson DeChambeau’s hat and shirt give the golfer a distinct look at the Masters with many fans wondering what the logo means. DeChambeau is wearing the Crushers logo at Augusta National, a nod to his ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others ...

Kawasaki is truly a historic brand, with its existence dating back to the late 1800s. Shozo Kawasaki established the Kawasaki Tsukiji Shipyard in Tokyo, Japan, all the way back in 1878, with the ...

The Super Bowl logo might hold the key to predicting which teams play in this year's game. Here's how the colors in the logo might predict the future.

HBO is no stranger to controversy. There's recently been all that hoo-ha about it changing its name from HBO Max to Max and then back again. But are things even more embarrassing than that? Is there a ...