LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy. Boardroom breaks it down. LEGO isn’t just child’s play anymore. LEGO has ...

LEGO is leaning hard into nostalgia for 2026, and its newest Disney reveal is already turning heads. The brand has officially ...

Lego is leaning into Pokémon nostalgia with the launch of preorders for three new Pokémon-themed building sets, all scheduled to release on Feb. 27, 2026. The new lineup blends detailed builds with ...

LEGO unveiled new Winnie the Pooh sets, featuring a collectible adult display model and a more kid-friendly Piglet build, now ...

Is there any combination of words as guaranteed to unlock your inner child as ‘Lego’ and ‘Pokémon’? Probably not – which is why the announcement of a crossover is catnip for anybody wanting to indulge ...

If there’s one thing that has come to define the generations after the baby boom, it’s probably nostalgia. It’s heavily marketed and weaponized by the market: yearning for better, simpler times seems ...

In an exciting announcement for fans of both Lego and video games, Lego has unveiled a new set that transports players back to one of the most iconic moments in gaming history: the climactic battle ...

LEGO has officially entered the Pokémon universe. After years of wishing and hoping by fans, LEGO just unveiled its ...

"Project Hail Mary" is directed by the acclaimed duo Phil Lord and Chris Miller, known for their work on "The LEGO Movie." Based on Andy Weir's bestselling sci-fi novel, the film promises to take ...

2026 is already going to be a huge year for LEGO fans, but there are several great sets that might be flying under some collectors' radars.