Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Virtual reality (VR) has taken giant leaps over the past few years, evolving from a niche technology to a dynamic tool that is reshaping industries. While many associate VR with gaming and ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

Virtuix Holdings, Inc. (NASDAQ:VTIX), a leader in immersive virtual-reality hardware and location-based VR experiences, today announced it has signed a 12-part, multi-platform media series with New to ...

The best video games carry a feeling of immersion, as though players are being actively transported into the world of the game. Virtual reality takes that immersion to the next level. Players truly ...

New Edith Cowan University (ECU) research suggests virtual reality (VR) may play a meaningful role in future mental-health support, and the design of the virtual space itself can make a surprising ...

LOS GATOS, Calif. (AP) — Like many retirement communities, The Terraces serves as a tranquil refuge for a nucleus of older people who no longer can travel to faraway places or engage in bold ...

Meta’s virtual reality ambitions continue to come at a steep cost. The company has revealed that Reality Labs, the division ...

CINCINNATI ( Cincinnati Business Courier) - Outbounder Advanced Rehabilitation System, a stroke rehabilitation center in ...

The Army has already begun some "virtual reality" training—using VR headsets to prepare soldiers to operate vehicles without ...