Landing pages aren’t complex. But there are some rules and best practices you need to be aware of if you want them to actually convert. The “fold” is the bottom of the screen before a user has to ...

Converting visitors into leads is the first basic step in creating a relationship between your company and a potential customer. The more landing pages you have the better. In fact, HubSpot conducted ...

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It’s impossible to plan for everything that can go wrong while building a startup. A definitive guide would have to include chapters like, “So you’ve hired the wrong person,” or, “Five ways to tell if ...

Bryan Eisenberg identifies five attributes to landing page success--relevance, quality, location, proximity, prominence--that could help the content on you Web site convert visitors into buyers.

One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas on how to include calls to action in your content marketing, but where should you send ...