At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Bugatti and Lego are extending their collaboration with another pair of collectible models that blur the line between toy and ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

Worcester Brick Festival 2026 at University of Worcester Arena: Lego displays, speed-building, traders, and family fun. Book tickets early for ...