When Tim "Tank" Hutchings rolls into town with thousands of LEGO bricks in tow, it's not just playtime — it's showtime.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGOLAND is launching a new festival in May celebrating play, creativity, and imagination. The festival will feature five interactive zones, 49 new LEGO models, and a "Play Pact" initiative. The ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Whether it’s imaginative builds or hands-on play, Lego sets offer hours of creative fun ideal for boys and builders of all ages. This video highlights engaging Lego options that encourage ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...