The new Star Wars Smart Play sets are cool, but now I want to see what else Lego can do ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

Legos now come with engine sounds, laser-shooting noises, and humming lightsabers.

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to life.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick. Patents reveal how.

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

Tom Holland has partnered with LEGO and featured in their new Never Stop Playing short film trailer. The Spider-Man: No Way Home star surprised fans as he appeared in various get-ups to promote a ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...