The new smart bricks will launch in March with three Lego Star Wars sets.

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick. Patents reveal how.

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

Legos now come with engine sounds, laser-shooting noises, and humming lightsabers.

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra dimension to building and play with bricks, tags, and minifigures that ...

A new report from a credible leaker details four more LEGO Pokemon sets in the $70–$260 price range said to be targeting a ...