One of the world's biggest toy companies has announced a new partnership with an iconic gaming franchise, and the results have fans and collectors excited for what's to come. On Monday, LEGO announced its first line of officially-branded Pokemon building sets,

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny computer packed inside.

LEGO is bringing a lot to the table in 2026, and these particular sets are great options to introduce your kids to collecting.

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and motion detection hardware. This compact system lets a Smart Brick:

After months of rumours and leaks, we finally have a first look at LEGO's first Pokémon sets, depicting Pikachu, Evee, Venusaur, Charizard and Blastoise in brick form.

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

Fans have been dying for the Lego company to bring out official Pokémon sets for quite some time, and it was announced earlier this week that three main sets are coming as soon as 27th February. Both the Eevee and Pikachu with Pokéball sets are available for preorder now from Lego,