LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...
LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...
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'Lego Smart Play' offers incredible value in addition to innovative fun, shares the Lego Group
At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...
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