Lately, it seems the only constant at J.C. Penney (JCP) is change, so it probably shouldn't come as a surprise that the retailer is once again switching up its logo. Business Insider noticed that J.C.
Even a 109-year-old brand needs a facelift every now and then. As part of its annual spring marketing campaign during the Academy Awards telecast this Sunday, the JC Penney Company is introducing a ...
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