PROCTER & GAMBLE is bringing one of its oldest and one of its most known brands, Ivory soap, into the 21st century with new packaging, advertising and social media initiatives. P.& G. announced the ...
CINCINNATI -- Procter & Gamble's oldest brand is getting a makeover -- kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand ...
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