(RTTNews) - Just after a few months of introducing advertisements in Prime Video, Amazon (AMZN) is now planning to introduce three new commercial formats to boost customer engagement and sell stuff.

Disney has recently made waves in the advertising world with its announcement of "Advergames" - interactive commercial breaks designed for platforms like Hulu and ESPN. This innovative approach aims ...

With DVR services and videos on demand, Cox Communications is no stranger to interactive TV. Now the company has taken it a step further with its Tulsa-area cable services with interactive commercials ...

With DVR services and videos on demand, Cox Communications is no stranger to interactive TV. Now the company is taking it a step further with its Tulsa-area cable services - it's offering interactive ...